Pitching Summertime Specials

Now that summertime has arrived, the kids are home and you better believe they’re destroying the place.  What once was a peaceful home is now a war zone with walls getting banged up, screen doors ripped off track, towel bars used for “workouts” and about a thousand other insane and destructive things that only a kid could pull off.  They’re snooping into closets and cabinets that they don’t belong in without lockable doors, climbing the gutters to the roof, and living their best life!

Parents already have enough on their plates to be worrying about all of these little fixes that are suddenly necessary.  This is the perfect opportunity to do some mass marketing to pitch your “Family Focused Summer Tune Up!” 

Step one is to come up with your promotion.  You might offer a set time frame, maybe 1.5 hours for $150 to take care of as many items as you can if they send you a good list with pictures first so that you can show up with materials already in hand.  Another idea might be special pricing for outdoor mister systems, outdoor TV or ceiling fan installations for those back porches, or swing set and other playground equipment installation.  Sit down and figure out what promotion you’re willing to offer and write it down. Hint, ask ChatGPT for some help brainstorming.

Step two is to create your promotional materials.  My advice, once you decide what your promotion is going to be, is to use ChatGPT or your favorite LLM for both the wording and the materials. I like ChatGPT the best because it has an extremely long memory so it will learn you and tailor itself to you and your business every time you use it.  Keep in mind that the more you tell it, the better it will do.  If you want a certain style, describe that style.  If you want playful wording, tell it.  If you feel that it should be readable by someone at a 6’th grade level of reading, it will do that too!  Talk it through until it comes up with something you love and then edit it to give it your tone if you feel that’s necessary.

Step 3 is to generate your media to go along with the promotion.  Again I recommend ChatGPT but you can use any number of others. I’m also growing very fond of Google Gemini as I’m playing with it more and more these days.  Included here throughout this article are multiple examples of images that it generated for me with only about 5 minutes of prompting.  Last but not least, you can upload example images if you want it to understand a certain style that you’re looking for.

Step 4, once you have your entire promotion sorted out, is to pull that trigger and push your promotion out to your potential clients.  There are tons of platforms to do this on such as MailChimp and others.  Some require you to provide the email addresses and others will use their own database while you help narrow down the target audience.  Don’t overlook Facebook, I’ve heard that they are great at defining a narrow target audience. 

For my purposes I’m going to suggest using Jobber’s “Campaigns” feature, which allows you to send out customized and automated mass emails to all of your clients with clickable links for them to request your services.  This feature is free with unlimited usage on the “Plus” plan or available for purchase on the lower tier plans and is what I often use to communicate with you guys directly when necessary. 

As always, you can get your free 14 day trial of Jobber with my exclusive 20% discount for 6 months here https://go.getjobber.com/bulletproofhandyman and you can join my Jobber Work Flow Webinars for free here: Saturday, May 31, 2025 https://streamyard.com/watch/7fMtKabMfsXg  Don’t forget there is a special sale on Jobber right now that ends tomorrow, May 30.

Win A $10,000 Grant From Jobber Even If You Haven’t Started Your Business Yet

It’s that time of year again!  Jobber is about to get started processing applicants for their $10,000 grants!  They are giving away 15 of these grants this year and you don’t have to have a business to apply or win.  This is open to all current and aspiring handyman or other small home service business owners.  The deadline to apply is June 11, so you still have more than 10 days to get your application filled out. 

Luckily for you I have the secret sauce for maximizing your odds of winning.  In fact, we had a winner from this channel last year and all he did was follow the instructions on how to answer the questions.  I recommend opening the video in one tab and the application in another tab and taking each one through step by step.  You can watch the video here https://youtu.be/ftDCAYMUafQ and use this link to start your application https://go.getjobber.com/bulletproof-handyman-jobber-grants-2025

The Surprising Importance Of Google Business Reviews For Your Small Business

OK it’s time to get serious about these Google Business Reviews.  If you’re working exclusively for Property Managers or other large volume business clients and are never interested in new clients then move on.  Otherwise you need to hear this one and only statistic that matters.  88% OF CLIENTS WILL GOOGLE A BUSINESS TO LOOK AT ONLINE REVIEWS BEFORE CHOOSING TO DO BUSINESS WITH THEM!

Seriously, that should be all you need to hear to convince you that your online reviews matter.  If you do nothing else, then at the very least you should be asking your clients to leave reviews for you at the conclusion of each job.  Here are a few tips for getting those good reviews rolling in.

  Prompt Timing: Request reviews shortly after completing a job when the client's satisfaction is at its peak.

  Simplify the Process: Provide direct links or QR codes to your review page, making it convenient for clients to leave feedback.

  Personalized Requests: Tailor your review requests to each client, referencing the specific service provided to make the request more personal and engaging.

  Incentivize Feedback: Consider offering small discounts or future service perks as a thank-you for leaving a review.

  Engage with Reviews: Respond to all reviews, positive or negative, to show that you value client feedback and are committed to continuous improvement.

If you want to take it one step further you can use features like Jobbers “Reviews Funnel” which will prompt your clients upon invoicing to not only leave reviews, but to leave the best reviews for you and your business.  This is also available with Jobbers marketing package which is free on the “Plus” plan or available as an add on for the lower tier plans.  You can get a free 14 day trial with my exclusive 20% discount here https://go.getjobber.com/bulletproofhandyman

Second Annual - All Inclusive - Handyman Camping Convention 2025 Is Here!

It’s time for the second annual Handyman Camping Convention, and this time I’ll be providing all of the accommodations and meals thanks to sponsorship by Jobber! 

Get your FREE tickets here: https://www.bulletproofhandyman.com/event-details/hcc-2025

June 13 – 17 we’ll all be getting together down here in Southern Arizona for a super long weekend of networking and getting back in touch with nature.  This event is designed to be a tax deduction for your business as well.  All you have to do is get yourself here and I’ll be providing the camping gear, setting up your campsite for you, and cooking and cleaning up for all the meals. 

Jobber has graciously provided everything we need including some really awesome swag for all of the attendees!  And in case you’re wondering, NO there won’t be any pitches or sales at the campout.  Jobber does this to support our community without any strings attached.  Last year was a blast and this year we’re already on track to double the attendance. I really don’t have words to describe how blessed and excited I feel doing this amazing event for the second year in a row. 

If you’d like to thank Jobber for their support you can do so by signing up here for a free 14 day trial with my exclusive 20% discount https://go.getjobber.com/bulletproofhandyman

A Tennessee Handyman Oasis Cabin Stay - All Inclusive

Next on the list is another amazing cabin stay weekend generously Sponsored by NEXT Insurance!  Now to be fair, the actual address of the cabin is in Alabama, but this event was conceived and planned specifically as a reward for our amazing crowd in Tennessee.  If you’re anywhere nearby like Atlanta, Charlotte, or elsewhere in the region you’re also invited! 

These cabin stay events are ALWAYS magical.  There is something about a group of strangers willing to come together in pursuit of something bigger than themselves that creates and energy that is addictive.  Each of you will have the opportunity to immerse yourselves in the company of myself and (more importantly) others who are at all stages of development in the home services industry.  So far every one of these events has ended with everyone going home with a new vigor and an action plan to kick their business into gear. 

I hope to see as many of y’all there as possible.  If you’d like to see the video from the most recent cabin stay event here in Arizona I’ll have it linked below.  If you’d like to show some support to NEXT Insurance for hosting TWO Bulletproof Handyman events you can do so by clicking here https://nextinsurance.sjv.io/PyVJGN

NEXT Insurance has surprisingly been one of our communities biggest supporters and I cannot thank them enough for everything they’ve done to help the channel get to where it’s at today. 

Austin Hang Out June 7 - June 9

This isn’t an official event but I will be in Austin from June 7 – June 9.  Believe it or not this will be for my first paid speaking gig at a convention as “The Bulletproof Handyman”.  However, I will be making some time available in the evenings on June 7 and June 8 to accommodate some time to hang out with my favorite Handyman Community.  If you’re in the area and interested in some Man Time, shoot me an email at [email protected] and I’ll do everything I can to set that up.

Celebrating Our Most Recent Pandora Bunkhouse Cabin Stay - Video Below

We just concluded our latest sponsored “Handyman Oasis” Cabin Stay too, and it was a blast!  Three days never seems like enough so I’m going to start seeing about extending these out to 4 day events when I can afford to.  This particular trip as non-stop value for everyone in attendance. 

By the way, this last one was generously paid for by Bluevine Checking.  I know that checking accounts are often not the first thing at the top of our minds when starting a new business but you really do need to keep those business finances separated from your personal finances for a thousand legal reasons.  Bluevine does not require any minimum deposit and is probably the easiest and fastest way to get yourself a Business Checking Account in just a matter of minutes with nothing more than an EIN and your basic information.  Click here to have your account setup today: https://www.bluevine.com/partner/the-bulletproof-handyman

A Personal Message

Finally, I just wanted to take a minute to thank everyone for their continued support of this amazing community of Home Service Providers.  The community and the channel are growing.  We’re turning into something very real with a wide reach across America.  I don’t think I deserve to sit at the center of all of this but as long as I get to do this, I want you to know that I’m grateful for each and every one of you.  I hope that I live up to the expectations you all seem to have even if deep down we both know that I’m just another guy out here trying to figure things out.  I’ve done nothing more than to step into the arena and at least try.

I love you guys, I hope you’re out there killin it, and I’ll see y’all on the next one.