Bulletproof Handyman Business Newsletter - Volume 3

Winter Work Is Coming! / Marketing During The Holidays / Jobber Discounts / Master Class Reservations / Tool Deals

Winter Work Is Coming!

Right now is the time to start reminding your clients that the cold weather is upon us and get a head start on winterizing. Whether you work for property managers or home owners, you properties need to be checked out before routine pre-winter maintenance becomes an expensive emergency. Right now is the time to market yourself as the go-to handyman for winterization including…

  1. Check all exposed exterior plumbing for proper insulation.

  2. Winterize swamp coolers and drain the water supply.

  3. Check doors and windows for proper weather stripping and a good seal.

  4. Install new air filters before turning on the heat.

  5. Inspect and/or clean gas and wood fireplaces before first use and check functionality of the flue.

Additionally now is the time to alert your clients that as the holidays approach your schedule is about to get busy with clients needing maintenance completed before all of the holiday parties and guests arrive. There is always a tight push just before each holiday to fix everything before the party and you won’t be able to take care of everyone if they all wait until the last minute. Consider providing a discounted rate for an inspection and then a set rate for any repairs necessary at the completion of the inspection.

Special Jobber Sale Ending Today

For those of you who are on a Jobber free trial, don’t forget that their special discount of 30% off for the first 3 months ends today, October 31. The jobber specific sales come and go, so there will be others in the future. I just want to make sure that if you’re planning on purchasing soon, don’t wait until tomorrow. My discount still applies 24/7 though.

If you’re interested, I run my entire business with Jobber and you can get a free 14 day trial (not the kind where they bill you if you forget to cancel) with an exclusive discount by clicking the link below

It’s The Season For Tool Sales!

Home depot is finally starting to put their tools on sale for the holidays. This means two things.

  1. They are putting many of their power tools on clearance to make room for the newest versions. Every Home Depot I’ve been to in the last week has tons of clearance tools on the end caps at killer deals!

  2. The holiday package deals are rolling out. These are nearly always a killer deal. Most of my more expensive tools were purchased this way. If you’re just starting out this is also the time to purchase large discounted packages of power tools all on one platform.

I don’t have any affiliation with Home Depot or any other retailers, I just wanted to let y’all know that it’s time for the sales and if you look hard you can find some outstanding deals. Pro Tip - scan the barcodes with the Home Depot app for the clearance tools. Oftentimes they are much more steeply discounted than the tag shows.

Integrating AI

Below is a potential marketing postcard image created by Chat GPT along with the prompt that I entered into Chat GPT. I’m very serious that we all need to learn to utilize AI to make ourselves successful. It does have some trouble still with adding text to images, but this can be dealt with using any number of free photo editing apps.

Prompt: I run a handyman business and I'd like to send out a reminder to my clients that it's time to winterize and get routine maintenance done before the holidays start. Can you create an image in the holiday spirit that includes a happy holidays message, is handyman themed, and encourages them to book their maintenance as soon as possible before it gets too busy?

Reply

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